• 목록
• 답변
• 게시판 리스트 옵션
  • 수정
  • 삭제

The Importance of a Marketing Content Planner

Content planners are accountable to develop a vision of content creation, publication and distribution. They also have to evaluate and monitor the effectiveness of a plan.

This kind of content informs the public about the products and services that the company offers. It also helps the viewers resolve issues and meet their requirements.

A marketing content planner is a spreadsheet, or it can be a third-party software. The difference lies in how you make use of it.

1. Identify Your Goals

Benjamin Franklin's famous quote "If you don't plan, you are planning for failure" is a fact. Efficiency, structure and clear communication are necessary to transform a strategic plan into a successful content marketing engine.

One of the most crucial steps to take in this process is determining your goals. You can start with high-level business goals or the SMART framework to make them more specific and attainable. This is also a great opportunity to revisit the goals for content and make sure they still align with current strategy.

Understanding your goals will allow you monitor the performance of each piece of content. This will allow you to identify the areas that are working and what requires improvement which will allow you to make necessary adjustments and improve the overall performance. This will help you achieve your goals and provide quality content to your audiences.

2. Identify Your Audience

Knowing your audience will enable you to create content that is relevant, interesting and effective. This can be accomplished through conducting research to discover the characteristics of your ideal customers personas. This can be done through surveys, data analysis, and other methods for gathering information about your customers.

Then, you can use the results of your research to identify the kinds of content marketing in digital marketing that will be the most effective for you and your business. This could be anything from blog posts, social media posts, podcasts, and webinars. Once you've determined which formats work best content marketing agency you can begin drafting your content strategy.

A content planning tool can help you keep on top of marketing goals and ensure the appropriate people are working on the right projects. It can also improve productivity by allowing teams to focus on the most important things and stay clear of distractions. CopyPress provides a no-cost Content Analysis Report that you can utilize right now.

3. Choose Your Ideal Platforms

When creating digital Content Marketer, it's important to adapt it to the ideal platform. Instagram users are looking for visually appealing content, while TikTok users enjoy short trendy videos. Conducting some market research can aid in identifying your ideal audience and their preferred platforms.

A marketing content planner will help you plan the steps needed to turn your ideas and concepts into a final product. It will give you a structure for how to meet your objectives and ensure that everyone on your team is on the same level.

A tool for planning content such as Monday and Kapost can aid in this by allowing you create tasks, assign them to others and collaborate, as well as monitor progress on a single dashboard. There are also more advanced tools like Wrike which allow for drop-down menu functionality and provide a general timeline of the project and a table of actionable items and a message board. Both provide a free version and more extensive subscriptions if your team requires more advanced features.

4. Identify Your Content Types

If you're a single influencer or part of an enterprise marketing team, a content planner can help you keep track of your ideas and ensures that everyone is on the same page. It's an excellent tool for managing content for projects with a longer lead time, such as quarterly or annual campaigns.

A solid content strategy can help you identify the types of content that need to be produced and how they should be executed. This involves determining the format of your content, for instance podcasts, blog posts, infographics case studies, as well as social media releases. It should also include a timeline for when these pieces must be produced and published.

It is also important to monitor the results of your objectives for content marketing like traffic and engagement. This will help you evaluate your results and make the necessary adjustments. Ahrefs is a great tool to help you understand what works and what doesn't. It can also provide insight into the performance of your competitors.

5. Find Your Content's Objectives

If you've set clear content objectives Your team can stay on track and ensure they're meeting their goals. A clear set of goals will help you meet your goals in marketing content whether it's to boost SEO traffic by updating blog posts or improve customer retention through the organization of webinars.

A professional content planner can assist you define your goals by laying out an organized workflow and allows collaboration. It can also incorporate tools like image-generation software and text-to-image instructions, or social management apps to make the process easier.

A marketing content planner can assist you in identifying your performance metrics, key performance indicators (KPIs) and other important factors. This will let you assess the effectiveness of your content and react in a way that will improve your marketing strategy. Bounce rate, website traffic, and social media shares are examples of metrics that are quantifiable. These metrics should be tracked throughout the entire duration of your content's lifecycle, including production, publication and distribution.

6. Identify Your Resources

If you don't have the resources needed to implement your content strategy, it's ineffective. When planning, make sure you have enough budget to accomplish the tasks you've outlined. This can include team or salary payments production costs as well as web space and marketing tactics.

Once you have a budget in place, you can start assigning responsibilities for each task. For example, you might want to assign keyword research, copywriting, editing, and design to different members of your team. Alternately, you could make use of a tool such as Sprout to simplify the process of scheduling content across various channels and platforms.

You can connect your social media accounts using the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's tools for scheduling include an image library that streamlines the management of assets and helps save time in the creation process.

7. Find your Key Performance Indicators

If you're planning to spend lots of time creating content, it's crucial that your marketing efforts are rewarded. Identifying and tracking the right key performance indicators can help you determine the effectiveness of your content and boost your performance over time.

For instance, a typical KPI for content marketers is the number of return customers. This metric can be used to determine how well your content converts customers and to determine areas to improve your future campaigns.

It is also crucial to decide the type of content you will create based on both your goals and target audience. This could include blog articles as well as infographics, videos, and posts on social media. After you've identified these various content formats, it's important to develop a strategy that includes the frequency and distribution methods for each. This will ensure that your content is being seen by the most relevant people at the appropriate times.

8. Identify Your Methods of Tracking

A marketing content plan is a useful tool for any company seeking to improve its marketing efforts. It assists you in keeping track of your goals, audience, and resources while allowing you to evaluate how effective your strategy has been over time.

A social media content calendar can help you decide when your posts are due to go live, which helps ensure that your content is published consistently. It also lets you plan ahead for any holidays or events that may affect the engagement of your followers.

A keyword content strategy is an excellent tool to optimize your SEO strategies. It can help you identify the right keywords for your content, which will improve your search engine ranking and visibility. It can also help measure the effectiveness of your keyword content strategy over time.

9. Find Your Measurements

Your marketing plan should allow you to identify which metrics are most important for each piece, regardless of whether you organize your content by themes or keywords. This will allow you to determine how effective your content has been, so that you can continuously improve it. A cloud-based marketing content planner, like Optimizely CMP can make it easier to manage collaboration among team members and generate reports that can be useful in making decisions about future content planning.